Taking the Fleet to the Streets of Miami — in 3D
Iron Mountain wanted its McLaren Racing campaign seen across Miami for the Formula 1 weekend. We built the trucks in 3D and rendered them photorealistically — Ocean Drive, the causeways, downtown — without a single physical photo shoot.
Client
Iron Mountain
Service
3D Rendering & Fleet Visualization
Campaign
McLaren F1 · Miami
Output
25+ Photoreal Renders
The Challenge: A Campaign That Didn't Exist Yet
As an Official Partner of the McLaren Formula 1 Team, Iron Mountain wanted its campaign trucks seen all over Miami for the Grand Prix — vibrant, alive, unmissable. The problem: there was nothing to photograph.
No Truck to Photograph
The McLaren-liveried trucks didn't physically exist yet — a traditional photo shoot simply wasn't possible.
Miami, at Its Best
The brief called for Ocean Drive neon, causeway sunsets and downtown lights — many locations, perfect light, one deadline.
A Mixed Fleet
Isuzu, Freightliner and International box trucks — each a different shape, all needing one consistent brand treatment.
Our Approach: Build It in 3D
Instead of chasing trucks, locations and daylight, we built the entire scene in 3D — accurate vehicles, real wrap artwork, and Miami itself — then rendered it photorealistically.
A Four-Step Pipeline
Spec-Accurate Models
Each truck modeled to real measurements — side panels and rear doors to the inch, per make.
Apply the Livery
Both the standard Iron Mountain fleet wrap and the new McLaren F1 campaign design, mapped true to template.
Drop Into Miami
Ocean Drive, the causeways, Brickell and downtown — staged across day, dusk and neon-lit night.
Render Photoreal
Realistic light, reflections and motion — campaign-ready imagery indistinguishable from a photo.
No Photo Shoot Needed
No trucks to wrap, no crews, no travel — the whole campaign shot inside the computer.
Any Location, Any Light
Golden-hour causeway or neon midnight on Ocean Drive — light and place chosen, not chased.
Reusable 3D Fleet
Once built, every truck can be re-rendered for any future wrap, message or campaign.
From Flat Template to the Streets of Miami
We start with the same production template a wrap printer uses — and end with a truck driving through a living city.
Before: The Input Material
The flat 2D wrap templates and reference photos of the real fleet we started from
2D Wrap Templates
Isuzu box truck
International box truck
Freightliner box truck
Fleet Reference Photos
Freightliner — current wrap
International box truck
Hybrid / electric unit
Rendered As
After: A Photoreal Render
The same truck, McLaren livery applied, alive in Miami
McLaren F1 · Miami
Photoreal renders putting Iron Mountain's McLaren Racing livery on the road across Miami — from Ocean Drive's neon to golden-hour causeways — each one campaign-ready, none of them photographed.
From Render to Reality
Iron Mountain debuted its McLaren-branded fleet at the 2026 Miami Grand Prix — and the renders led the launch across the company's own website and social channels.
Featured in the “Moments from the track” gallery on the official McLaren partner page.
The Ocean Drive render anchored Iron Mountain’s #MiamiGP fleet-launch post.
Shared to Iron Mountain’s followers under #OneIronMountain and #McLarenRacing.
Beyond the Campaign: The Full Fleet in 3D
The same pipeline renders Iron Mountain's everyday fleet — every truck make, in current branding, ready for previews and approvals before any wrap goes to print.
Built on Real Numbers
Every 3D model is built from Iron Mountain's verified fleet specifications — accurate down to the inch, so the render matches the truck that rolls off the line.
| Truck Make & Size | Side Panel (H × W) | Rear Door (H × W) | Notes |
|---|---|---|---|
| 24 ft Isuzu | 81" × 283" | 77" × 94" | Standard box |
| 26 ft Freightliner | 81" × 304" | 77" × 94" | Largest side panel |
| 24 ft International | 81" × 279" | 77" × 94" | Standard box |
| 20 ft Isuzu | 81" × 231" | 77" × 94" | Compact box |
| MDS-26 Shred Truck | 104" × 194" | 90" × 86" | Side bin tunnel |
| Tipper Truck | 105" × 232" | 90" × 94" | Side bin tunnel |
Verified South Florida fleet specifications — the foundation of every spec-accurate 3D model.
The Impact
A full campaign's worth of photoreal imagery — delivered without wrapping a truck, booking a crew, or waiting for the light.
25+
Renders Delivered
McLaren Miami campaign scenes plus the full fleet render library.
0
Photo Shoots Needed
No trucks wrapped, no crews, no travel costs.
6
Truck Types Modeled
Every configuration in the fleet spec — box, shred and tipper builds.
Day–Night
Lighting Control
Golden hour, dusk and neon night — chosen, not chased.
Have a Fleet — or a Campaign — to Visualize?
From a single vehicle to a nationwide rollout, we turn flat wrap templates into photoreal 3D renders your team can approve and launch with confidence. Tell us what you're planning.
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