Case Study · Crozier Fine Arts × LIC Building

See the Finished Building — Before It's Built

Crozier's new LIC Building is still under construction. Working from the first-floor architectural blueprint and a set of modern Hong Kong design references, we modeled the building's entire first floor in 3D, rendered every space, and assembled it into an interactive 360° virtual tour — so the finished floor could be walked through, room by room, long before it was complete.

Client

Crozier Fine Arts

Service

3D Visualization & Virtual Tour

Status

Under Construction

Scope

First Floor · 10 Spaces

The Challenge: A Building That Doesn't Exist Yet

Crozier's new LIC Building is still under construction. Long before the facility is finished, the team needs to see how it will actually look and feel — to plan, align stakeholders and move forward with confidence. But a construction site and a stack of blueprints can't show you that.

Still Under Construction

There is no finished building to walk through — yet decisions, approvals and planning can't wait for completion.

A Blueprint Isn't an Experience

2D plans and elevations are precise — but they can't convey scale, flow, or how a finished room will actually feel to stand in.

A Clear Vision to Match

The client had a strong reference direction — modern Hong Kong architecture — that the finished result needed to live up to.

Our Approach: Build It in 3D, From the Blueprint Up

If the space doesn't exist yet, we build it digitally. Starting from the client's first-floor blueprint and their modern Hong Kong design references, we modeled the entire floor in 3D, rendered every space photorealistically, and assembled it all into one interactive virtual tour.

A Four-Step Pipeline

Blueprint & References

We start from the client's first-floor blueprint and their reference projects — modern Hong Kong architecture — that set the visual direction.

3D Modeling

The entire first floor modeled in 3D from the blueprint — area by area, then combined into one complete, accurate level.

High-Quality Rendering

Every space rendered photorealistically — materials, light and finishes — so each room looks like the finished building.

Virtual Walkthrough Tour

The renders assembled into an interactive 360° tour and a walkthrough animation — the whole floor, explorable.

See It Before It's Built

The finished building, explorable while construction is still underway — no waiting for completion.

Every Room, Combined

Modeled area by area, then merged into one seamless, complete walkthrough of the whole floor.

Explore From Anywhere

Runs in any modern browser on desktop, tablet or phone — share the whole building with a single link.

From Blueprint to a Walkable Space

We start with the 2D first-floor plan and a set of style references — precise, but flat — and end with a space you can look around and walk through.

Before: The Input Material

The architectural blueprint and the modern Hong Kong references that set the direction

Blueprintassets/blueprint.jpg
Architectural floor plan of the Crozier LIC Building
Reference 1
Modern Hong Kong architecture reference image
Reference 2
Modern Hong Kong architecture reference image
Reference 3
Modern Hong Kong architecture reference image

The first-floor blueprint and the modern Hong Kong style references

Becomes

After: A Rendered, Walkable Space

The same space — modeled, rendered, and dropped into the interactive 360° tour

Rendered Tour SceneDrop at /Crozier/Assets/showcase-after.webp
A photoreal rendered room of the LIC Building inside the interactive 360-degree virtual tour
Behind the Build

The Tech & the Thinking

Turning a blueprint into a building you can walk through takes more than a 3D model. Here's the engineering thinking behind making the tour fast, natural to navigate and easy to update.

Innovation Spotlight

We Built a Tool to Build the Tour

Linking 39 doorways across 10 rendered rooms by typing numeric coordinates would be slow and error-prone. So before assembling the tour, we built a custom in-browser hotspot editor.

Load any room, click exactly where a doorway belongs, choose its destination, then drag the marker to fine-tune it — watching it move in the live 360° view. When it looks right, it exports a clean tour data file. A fiddly, technical job became a handful of clicks — and the editor is reusable for every tour that follows.

Custom Hotspot EditorDrop at /Crozier/Assets/hotspot-editor.webp
The custom in-browser hotspot editor built to place navigation links in the LIC Building virtual tour

From 3D Model to 360° Tour

The thinking: each room is rendered out of the 3D model as a full 360° panorama. A low-res preview appears instantly, then sharper detail streams in only for what's on screen — fast to open, crisp up close.

No App, No Plugin

The thinking: a tour shouldn't need a plugin, a separate app or a headset. It runs natively in any modern web browser — open it with a link, on the device you already have, and it just works.

Navigation That Feels Natural

The thinking: visitors shouldn't have to learn the interface. Hotspots stay locked to their doorways as you look around, room changes are instant, a gentle auto-rotate reveals each space, and the floor plan jumps anywhere in one tap.

The Work, Live

Explore the LIC Building

This is the finished first floor — rendered entirely in 3D. Drag to look around, click a doorway to move between rooms, or use the built-in floor plan to jump straight to any of the 10 spaces. The full tour is embedded below.

Drag to look around
Click a doorway to walk on
Use the floor plan to jump

10 Spaces, One Continuous Walkthrough

Every room on the building's new first floor — modeled in 3D and rendered as a fully explorable space. The floor is captured in three connected zones: the client-facing areas, the meeting and viewing rooms, and the operational core of docks and storage.

Client Areas 3 spaces
Meeting & Viewing 4 spaces
Operations 3 spaces

The Impact

An entire floor — modeled, rendered and explorable in full — delivered while the real thing was still under construction.

10

Spaces Modeled

Every room built in 3D and rendered photoreal.

39

Doorway Links

Hand-placed connections for natural room-to-room movement.

Pre-Build

Seen Before Built

The finished facility, explorable while still under construction.

Any Device

Browser-Based

Desktop, tablet or phone — no download, just a link.

Building Something? See It First.

Whether your project is on the drawing board or mid-construction, we turn blueprints into 3D models, photoreal renders and interactive virtual tours — so you and your stakeholders can experience the finished space before it's built. Tell us about your project.

Hari Gurusamy, Founder & CEO of Advertflair

Hari Gurusamy

Founder & CEO, Advertflair

Hari has spent a decade rebuilding visual content production for retailers - from a 145-person services firm to a 25-person AI platform with named customers including a $5B US retailer, Crozier Fine Arts, MBM Chairs, Clutter, and Veronique Gabai. Background in aerospace engineering, mathematics, and MBA.